BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//SureFire Deadlines//Promo Calendar//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Promo Calendar (SureFire Deadlines)
BEGIN:VEVENT
UID:halloween-2027@surefiredeadlines.com
DTSTAMP:20261112T081216Z
DTSTART;VALUE=DATE:20271029
DTEND;VALUE=DATE:20271101
SUMMARY:🎃 Halloween promo (ends Oct 31 at midnight)
DESCRIPTION:No tricks\, just treats. Ends October 31 at midnight.\n\nRun it
  with one real deadline across your emails\, sales page and social posts: h
 ttps://surefiredeadlines.com/promo-calendar
URL:https://surefiredeadlines.com/promo-calendar
TRANSP:TRANSPARENT
BEGIN:VALARM
ACTION:DISPLAY
TRIGGER:-P21D
DESCRIPTION:Plan your Halloween promo: it starts in 3 weeks
END:VALARM
BEGIN:VALARM
ACTION:DISPLAY
TRIGGER:-P1D
DESCRIPTION:Halloween promo starts tomorrow
END:VALARM
END:VEVENT
END:VCALENDAR