Surefire Deadline
Deadline marketing, made simple

One deadline. Every channel. Set up in minutes.

Countdown timers for your emails, sales pages, checkout, Instagram, TikTok, YouTube and live streams, all showing the same real deadline. Change it once and it updates everywhere, even in emails you've already sent.

No code to learn. Works with Kit, ActiveCampaign, Mailchimp, AWeber, GetResponse, Klaviyo and more.

Black Friday: 50% offLive preview
02Days
07Hours
43Mins
03Secs
EmailSales pageCheckout InstagramTikTokYouTube BlogLive streamYour AI
The problem

Deadlines sell. Setting them up shouldn't take all afternoon.

Most deadline tools are powerful but confusing: integrations to wire up, tracking codes to place, and a support ticket when something doesn't match. Meanwhile your email says one time, your sales page says another, and your Instagram story says nothing at all.

Surefire Deadline keeps one real deadline in one place and shows it everywhere your buyers are.

How it works

Three steps. Your first campaign takes minutes.

Pick a starting point

Black Friday, product launch, evergreen funnel, flash sale, webinar replay, daily deal and more. Everything is filled in; change what you like on one page.

Copy, paste, done

Pick your email platform and copy the timer. Paste one line on your sales and checkout pages. Grab the ready-made link, caption and videos for social.

It all stays in sync

Every timer reads the same deadline. Extend by a day and every email, page and link updates at once. When time's up, the offer closes for real.

Everywhere your buyers are

One deadline on every channel

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Emails

A live countdown in every email, plus a personal "Your offer ends Tuesday at 3 PM" line that works even in Outlook. Smart links send late clickers to your "offer closed" page.

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Sales & checkout pages

A countdown bar, a big in-page timer, and an automatic switch when time runs out. The deadline follows each buyer from your sales page to your checkout, even on another domain.

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Blogs & site builders

WordPress, Kajabi, ClickFunnels, Shopify and more. If a builder blocks scripts, use the simple embed instead.

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Instagram, TikTok, YouTube

Ticking countdown videos for Reels, TikTok and Shorts, GIFs for X and Facebook, and a daily post pack with a caption for each day. Plus a live countdown page for your bio link.

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Live streams

A countdown overlay for OBS and Streamlabs, so YouTube Live, TikTok LIVE and Twitch viewers see the same deadline as everyone else.

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Thank-you page

Track sales and revenue, and stop the countdown for people who already bought. Selling a limited number of spots? It closes when they're gone.

When time runs out

You choose what happens next

Real deadlines build trust. Surefire Deadline enforces yours, and lets you stay flexible.

  • Close and redirect to a waitlist, a different offer or a "you missed it" page.
  • Show a message with a button, like "Join the VIP list for the next one".
  • Last-chance extension: automatically reopen for 24 hours with an "Extended!" headline.
  • Extend with one click (+1 hour, +24 hours, +48 hours) or end it right now.
  • Limited spots: close the offer for everyone the moment it sells out.
Built for AI

Tell your AI to run the promotion

Connect Surefire Deadline to Claude or ChatGPT in about a minute. Then just ask.

  • "Set up a Black Friday countdown ending Dec 1 at midnight with a 24-hour last chance."
  • "Give me the Kit timer code and an Instagram caption."
  • "Extend my launch by a day."  "How many people bought this week?"
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AI connector

Works with Claude, ChatGPT and developer tools like Claude Code and Cursor.

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Promotion skill

Teaches your AI to plan the whole promotion: emails, posts and timing.

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Ask AI, built in

Stuck? Ask in plain English on any page and get the exact steps.

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Posts made for you

Countdown videos, GIFs, images and captions, ready to post.

Every kind of deadline

Evergreen, fixed date, or on repeat

Evergreen

Everyone gets their own countdown (say, 72 hours) starting when they join your list or first visit. Perfect for automated funnels.

One date for everyone

Launches, Black Friday, webinars and holiday sales. One end time for everyone, wherever they are.

Repeats

Daily deals that reset at midnight, or a weekly special every Friday at 5 PM. Set it once and forget it.

Pricing

Founders pricing. Every feature included.

Pay monthly, save with annual, or pay once with no renewals. Upgrade anytime with one click.

Monthly

$37/mo

Billed monthly. Cancel anytime.

Get started

Annual

$197/yr

Save 55% vs monthly. Billed once a year.

Get started

Everything included

  • Unlimited campaigns
  • Email timers for 10 email platforms
  • Website bars, redirects and checkout sync
  • Countdown page, videos and GIFs for social
  • Live-stream overlay
  • AI connector for Claude and ChatGPT
  • Built-in AI helper
  • Updates included

Secure checkout by Stripe. Subscriptions can be cancelled anytime in a couple of clicks.

Questions

Good questions, straight answers

Do I need to know any code?

No. You copy and paste. If you can add an image to an email and paste a line into your page builder's settings, you can use Surefire Deadline. And the Ask AI button walks you through anything.

Which email platforms does it work with?

Any platform that can show an image. We give you ready-made codes for Kit, ActiveCampaign, Mailchimp, AWeber, GetResponse, MailerLite, GoHighLevel, Klaviyo, Drip and Sendy, plus a version for everything else.

Can a timer really tick inside an Instagram post?

No app can put a live, ticking timer inside a social post, because the platform keeps its own copy of what you upload. So we give you three things that work: countdown videos and GIFs that show the right time at the moment you post, a daily post pack so each day's post is accurate, and a live countdown page for your bio link that's always exact.

What happens to my emails if I extend the deadline?

They update. Timers are drawn fresh each time an email is opened, so a change you make now shows in emails you sent last week.

Is the deadline real, or does it reset?

It's real. People can't get a fresh countdown by clearing their browser or switching devices when they come from your emails, and the offer page really closes when time runs out.

What do I get with the one-time payment?

Full access to Surefire Deadline with no monthly or yearly fees, including the updates we release for it, for as long as we offer the service. Fair-use limits in our Terms apply (for example, the daily limit on the AI helper), and separate add-ons we may launch later aren't included unless we say so.

Can I start monthly and upgrade later?

Yes. From your Billing page, switch to annual or the one-time payment with one click, using the card you already have on file. When you move to annual, the unused part of your month is credited.

Can I cancel anytime?

Yes. Cancel monthly or annual from your Billing page in a couple of clicks. You keep access until the end of the period you've paid for.

Your next promotion could be live in ten minutes

Pick a starting point, paste your codes, and let one real deadline do the work everywhere.

Get founders pricing