Nov282026
🏪 Small Business Saturday
A thank-you sale for your loyal customers, the Saturday after Thanksgiving.
Start your promo: Thu, Nov 26 · Ends: Sat, Nov 28 at midnight · Start planning by: Nov 5
Free · No signup
Promo Calendar 2026–27: every selling date for the next 12 months
The big holiday sales and selling dates for online businesses, when to start each promo, and one click to add them all to your calendar with a reminder 3 weeks before each one. Never miss a selling season again.
Works with Google Calendar, Apple Calendar and Outlook. Or add them one at a time below.
Nov302026
🛍️ Black Friday & Cyber Monday
Ends Cyber Monday at midnight. One deadline on email, site, social and live streams.
Start your promo: Thu, Nov 26 · Ends: Mon, Nov 30 at midnight · Start planning by: Nov 5
Dec12026
💛 Giving Tuesday
Part of every sale goes to a cause. Ends Tuesday at midnight.
Start your promo: Sun, Nov 29 · Ends: Tue, Dec 1 at midnight · Start planning by: Nov 8
Dec242026
🎁 Last-minute Christmas
Digital gifts and last-minute deals, ending Christmas Eve at midnight.
Start your promo: Tue, Dec 22 · Ends: Thu, Dec 24 at midnight · Start planning by: Dec 1
Dec262026
📦 Boxing Day sale
A one-day clearance or bundle on December 26.
Start your promo: Thu, Dec 24 · Ends: Sat, Dec 26 at midnight · Start planning by: Dec 3
Dec312026
🥂 New Year's Eve sale
Start the year right. Ends at midnight on December 31.
Start your promo: Tue, Dec 29 · Ends: Thu, Dec 31 at midnight · Start planning by: Dec 8
Jan72027
🎆 New Year, New You
A fresh-start offer or a challenge that starts on a date. Doors close January 7.
Start your promo: Tue, Jan 5 · Ends: Thu, Jan 7 at midnight · Start planning by: Dec 15
Feb142027
💘 Valentine's Day
Treat yourself (or someone you love). Ends February 14 at midnight.
Start your promo: Fri, Feb 12 · Ends: Sun, Feb 14 at midnight · Start planning by: Jan 22
May92027
💐 Mother's Day
A gift-focused sale ending on Mother's Day (US: second Sunday in May).
Start your promo: Fri, May 7 · Ends: Sun, May 9 at midnight · Start planning by: Apr 16
Jun202027
👔 Father's Day
A gift-focused sale ending on Father's Day (US: third Sunday in June).
Start your promo: Fri, Jun 18 · Ends: Sun, Jun 20 at midnight · Start planning by: May 28
Jul252027
☀️ Christmas in July
A fun, festive mid-year sale to beat the summer slump.
Start your promo: Fri, Jul 23 · Ends: Sun, Jul 25 at midnight · Start planning by: Jul 2
Sep62027
🎒 Back to school / Labor Day
The September reset. Ends on Labor Day (first Monday in September).
Start your promo: Sat, Sep 4 · Ends: Mon, Sep 6 at midnight · Start planning by: Aug 14
Oct312027
🎃 Halloween
No tricks, just treats. Ends October 31 at midnight.
Start your promo: Fri, Oct 29 · Ends: Sun, Oct 31 at midnight · Start planning by: Oct 8
Make every date on this calendar sell
Each promo needs one real deadline: the same in your emails, on your sales page and on social, ending at the same moment everywhere. SureFire Deadlines sets that up in minutes, and the Deadline Playbooks give you the emails for every date above.
Questions
Is the promo calendar free?
Yes, with no signup. Add one date or all of them to Google Calendar, Apple Calendar or Outlook.
When should I start each promo?
Most holiday promos work best over 3 days ending on the date at midnight; Black Friday runs about 5 days, through Cyber Monday. The calendar shows a start date for each, and reminds you 3 weeks before so you have time to plan.
How do the reminders work?
The calendar file adds each promo with two reminders: 3 weeks before it starts (time to plan your offer) and the day before (time to schedule your emails).
Which dates are on it?
The big selling dates for online businesses: Black Friday and Cyber Monday, Small Business Saturday, Giving Tuesday, Christmas, Boxing Day, New Year's Eve, New Year, Valentine's Day, Mother's Day, Father's Day, Christmas in July, back to school and Halloween. It always shows the next 12 months.
How do I run a promo for each date?
Give each one a real deadline that's the same in your emails, on your sales page and on social, and that really ends. SureFire Deadlines sets that up in minutes, and its Deadline Playbooks give you the emails for every date on this calendar.
